What is Social Media Marketing?

Social media marketing is a digital marketing form that uses existing social networks and platforms, and websites to promote a brand's products or services. Social media marketing is commonly translated as Social Media Marketing and is abbreviated as "SMM." Social networks are a platform through which marketers can connect with their audience or potential customers, hear their opinions, suggestions, and criticisms, and build their community.

Social media marketing includes the following activities:


Presence on social networks

Increase brand awareness

Redirect real and organic traffic to the website

Interact with current and potential customers by producing valuable and engaging content

Social media marketers prioritize using social media and know what a fuss these networks and media have made in today’s world. Today, a large part of the time of people in the United Kingdom and other countries is spent on various social networks such as Instagram, Twitter, Facebook, YouTube, Pinterest, etc. Therefore, if we can introduce our services and products in these networks, we can quickly introduce customers to our brand and products and significantly increase our sales. After appearing on social media, Social Media Marketer tries to attract its audience and potential customers and then offer its products and services. Once upon a time, marketers went to a company or store in person to attract customers for their products, but today the marketer sits down so that the customer can come to him and buy from him.

Social Media Platforms

1. Facebook

2. Instagram

3. Twitter

4. LinkedIn

5. YouTube

Social Media Platforms

Today, many professionals and business people know what social media marketing is and what its benefits are.

In fact, if we want to say what social media marketing is, we can say that marketing is based on today's society's needs.

It is interesting to note that many experts and analysts believe that social networks are more related to the sociological and psychological sciences than technology.

In a world of nearly 7 billion people, more than 3 billion people are active on social media, and that's a miracle. A few years ago, there was no news on social media at all, and people were not very interested in participating in it, let alone marketing it and forming a concept called social media marketing.