In order to succeed in any area of your business, you need an audience in the first place. But the question is how to attract the attention of these audiences and inform them about your brand and products? This is where ad campaigns come into play.
There are advertising campaigns that inform the audience and users about a topic or encourage them to buy your products. Without advertising campaigns, the process of making your brand known can be very difficult or even impossible.
Join us in this article to inform you how to benefit from the advertising campaign and one of its best resources.
What is an advertising campaign?
In short, an advertising campaign is a collection of advertising messages with a single theme and forms the marketing link of your brand.
In order to have a good campaign, you must follow some fundamental principles; First of all, you need to know who your audience is, how and how to communicate with them, and finally, what you need to do to make the campaign effective.
How to use and make a profit through the advertising campaign
To get the most out of your advertising campaigns, there are five essential and fundamental principles that you should pay attention to when starting a campaign!
Know your audience
This should be the first and most crucial step in starting your advertising campaign. You need to know who your campaign audience is. Is your campaign for the younger generation, or do you want to attract middle-aged people to your brand? These are the first questions you need to ask yourself.
Define your goal
Once you know the audience, you need to define your purpose. Is informing your primary responsibility? Do you want to educate people about the benefits and how to use something? Or do you want to encourage people to do something? (From buying products to registering and going to another site, introducing yourself to friends, etc.) Your goal should be to provide an absolute answer to these questions.
Set your budget
Of course, budgeting is one of the most critical issues, and you need to know how much you are willing to spend to launch your campaign.
Budgeting can limit the number of media you can use to measure your campaign. Your budget may not be enough for a TV commercial, or you may conclude that instead of making a TV commercial, it makes more sense to invest your budget in a few online media commercials. Remember that Principle 1, which is about knowing your audience, is very effective in choosing the media to launch your campaign.
Deliver your message to the right audience
According to Principle two, you need to find the best way to convey your message to your ad campaign.
For example, suppose your campaign is about how to use or display the function of a product. In that case, it is undoubtedly a better way to present it in the form of a video, or if your job is to provide services, you can also use photos and audio.
Evaluating and choosing the right media
Finally, you need to choose the right media for your advertising campaign based on principle one or your brand audience.
For example, suppose your audience is young people or students. In that case, the best option is to choose an Internet-related medium, for drivers’ radio, for middle-aged people, newspapers and billboard ads, etc. Or choose a viral online media such as Instagram.
The benefits of an advertising campaign on Instagram
Today, Instagram and social space, in general, cover a large part of our lives. In addition, more than 30 million Iranians are actively present on Instagram, and this number continues to grow.
Among them, 55% of Instagram users aged 18-29 and 28% aged 30-49 are present on this platform. This in itself makes Instagram an excellent environment for accessing and connecting with young and middle-aged audiences at a reasonable cost.
In addition, Instagram allows you to select and target specific people according to their interests, ages, places, behaviors. In addition, Instagram Demographics (Insight section) provides information about your page audience’s level of interaction and interests for free and practical.
These are just a few of the many benefits of using Instagram that make it a great place to launch your ad campaign.
Frequently Asked Questions About Advertising Campaigns
What is an advertising campaign?
Advertising campaigns are a collection of advertising messages with the same theme and ideas that are launched to grow the marketing of a brand.
What is the purpose of launching advertising campaigns?
Advertising campaigns inform people about your products, services, and brand, and as a result, increase the customers, profitability, and marketing of your business.
Does launching an advertising campaign cost money?
The chances of successful online advertising campaigns without spending money are meager and unreliable. So, it is better to invest as much as you can for the success of your campaigns.
What information does the Instagram insight section provide?
Information about the posts and activity of your followers, including the amount of activity of followers per hour and day of the week, the names of the provinces where your followers are from, the number of followers received in a recent month, the number of visits, reserves, and sharing a post, etc.
What makes Instagram superior to other social media?
Instagram is one of the most popular social media programs in the world. Despite its in-app marketing capabilities, it has become the best online marketing environment in the world.